Cultural experiences and funny musings by two twenty-somethings living abroad
The X Factor: Out. K-Pop: In. Today, more and more people around the world today are dancing to the beat of groups like “Bigbang”. Not heard of them? Well expect to hear from them somewhere down the line: just last year, they won the “Best Worldwide Act” at the MTV European Music awards, beating more established artists like Britney Spears to the prize. But there are many more groups where they came from, and they are also beginning to get worldwide attention.
Who would have thought that South Korea, after spending so many years in the shadows of Japan, China and “Bad” Korea, would go on to be a cultural powerhouse, whose music is loved right through Pacific Asia and becoming recognised in North America and Europe. Korean musicians have been so successful, that their rise in popularity on the global music scene has been dubbed the “Korean Invasion”, mimicking the “British Invasions” of decades past.
If you are yet to hear any K-Pop, I definitely recommend the song below. “Gangnam Style” by PSY has so far been seen a staggering 78 million times since mid-July this year, making it seen almost as many times as “Paparazzi” by Lady Gaga. Sure, the song is a bit silly and I have no idea what they’re saying, but it’s funny and entertaining without being weird (Japan, take note).
Have a listen! We might find ourselves listening to this kind of music on the radio soon anyway! (we are already! over 300 million hits on youtube now!)